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Deduplication

Data Processing Intermediate

What is Deduplication?

Deduplication is the process of identifying and removing duplicate or near-duplicate records from a dataset. In web scraping, this means handling cases where the same product, lead, or data point appears multiple times due to pagination, site mirrors, or data updates.

Deduplication removes duplicate records from your dataset. Because counting the same product 50 times isn’t useful data. Clean data means accurate analytics, better ML models, and smarter business decisions.

Types of Duplicates

Type Example Detection Method
Exact Same URL, same timestamp Hash-based
Near-exact Same URL, different timestamp Fuzzy matching
Semantic Same product, different name ML embeddings
Derived Same product, different variant Business rules

Deduplication Strategies

1. URL-Based (Primary Key)

seen_urls = set()

for product in products:
    url = product['canonical_url']
    if url in seen_urls:
        continue  # Skip duplicate
    seen_urls.add(url)
    results.append(product)

2. Content Hashing (Fuzzy Match)

import hashlib

def content_hash(item):
    # Create hash of normalized content
    normalized = json.dumps(item, sort_keys=True)
    return hashlib.md5(normalized.encode()).hexdigest()

# Detect near-duplicates
for product in products:
    h = content_hash(product)
    if h in seen_hashes:
        continue

3. Simhash for Large Datasets

# Simhash finds similar documents efficiently
from simhash import Simhash

def dedupe_similar(items, threshold=3):
    seen = []
    for item in items:
        h = Simhash(item['content'].split())
        if any(h.distance(s) < threshold for s in seen):
            continue
        seen.append(h)
        results.append(item)

Production Deduplication Pipeline

# Multi-layer deduplication
def dedupe_pipeline(records):
    # Layer 1: Exact URL dedupe
    seen_urls = set()
    deduped = []
    for r in records:
        if r['url'] not in seen_urls:
            seen_urls.add(r['url'])
            deduped.append(r)
    
    # Layer 2: Normalized content dedupe
    seen_hashes = set()
    final = []
    for r in deduped:
        h = content_hash(r)
        if h not in seen_hashes:
            seen_hashes.add(h)
            final.append(r)
    
    return final

Benchmark tip: For millions of records, use Redis sets for real-time dedupe or Apache Spark for batch processing. Dedupe early in your pipeline to save storage and processing costs downstream.

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