Brand Intelligence
Brand Intelligence
We automate the boring stuff so u can scale. Our brand intelligence solution tracks mentions and sentiment across the web.
What We Do
We monitor social media, news sites, forums, and review platforms for brand mentions. Our solution analyzes sentiment, trends, and competitor activity.
Why It Matters
Understanding brand perception is crucial for marketing and PR. We handle the data collection so you can focus on strategy. No more manual social listening, just pure insights.
Technical Architecture
Our brand intelligence pipeline ingests mention data from social media APIs, news aggregators, review platforms, and forum scraping. We implement distributed collection with rotating residential proxies to maintain API rate limits and bypass platform restrictions. Mention extraction captures sentiment signals, engagement metrics, influencer identification, and demographic context. We build unified brand models that reconcile sentiment classification, entity recognition, and topic clustering across sources using Sentiment Analysis and NER techniques for standardized brand perception mapping.
Data Quality & Validation
We implement multi-source sentiment reconciliation, cross-referencing sentiment scores across platforms and time periods. Our validation pipeline detects bot activity, coordinated campaigns, and outlier mentions that may skew perception metrics. We maintain reference datasets for slang, abbreviations, and industry-specific terminology to improve extraction accuracy. Confidence scoring filters low-reliability sources, and we alert clients when mention volume or sentiment deviates significantly from baseline. The ETL pipeline handles duplicate detection, language detection, and timezone normalization for global brand monitoring.
Compliance & Ethical Standards
We strictly adhere to social media platform terms of service and API rate limits, implementing respectful collection practices. All data collection respects platform policies and access tokens are obtained through legitimate means. We do not bypass platform restrictions or exploit vulnerabilities in social systems. Client data is processed under GDPR-compliant frameworks, with clear data retention policies and deletion protocols. Our compliance team reviews platform agreements quarterly to ensure ongoing adherence to changing API policies.